Well,
If I were to ponder why, I'd start off by thinking about Sega's focus here with Sonic 4 and their company goals, which to my understanding is to primarily market towards mobile devices. I'm sure it's not as simple as what I'm about to say (or maybe it is), but it seems as if this game is simply being made for people who plain and simple: like Sonic and if they've played past Sonic games and loved them, good. If they barely touched them, great. Never touched them? Awesome! This game... regardless of it's name, is not aimed at the core fanbase even if the PR says it is, it's not. Sonic 4 Episode 2 seems like it's simply for the most casual of casual gamers, but is it really necessary to take such a risk with the consumers who've been loyal all this time? I guess so.
Generations was made for people who actually like Sonic The Hedgehog and the effort went in it shows. It's just somewhat pathetic that Sega would take the roots of their franchise and uproot it just to pawn it for it's name. That pawn shop is probably called Dimps.
/rant/rant/rant
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